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• Brand Israel

  Ido Aharoni is currently the head of Israels Brand Management team former senior adviser to Israelis Foreign Minister and Vice Prime Minister and served as Israels Consul for Media and Public Affairs at Israelis Consulate General in New York and the TriState Area.
  
  His job at present looks at why Israels PR brand image is not the best and walks us through the fascinating strategy he has in place for how to improve it. This is a powerful presentation not only looking at branding theory in general but specifically how it is being used for Israels needs.
  
  5.00 pounds in advance 8.00 pounds on the door refreshments provided.
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